Why should my organization use individual travel incentives instead of other rewards such as cash or merchandise?
If you ask recipients what they did with a cash award five years later, they probably wont remember. And statistics show that most cash award recipients use the money to pay down their debt. But if you ask recipients about an incentive travel award five years later, they will be able to remember all the details of their wonderful travel experience. Merchandise doesnt have the perceived value that travel does either and your organization will pay the actual perceived value for the merchandise. With incentive travel, you will pay $1 for every $4 of perceived value.
