Why Should Local Search Engine Listings be Part of My Online Marketing Program?
Until recently, the major online search engines relied on web site crawling to capture information about local businesses. However, to improve the comprehensiveness and quality of the local business content they display, they created separate “local” search engine sites, including Google Maps®, Yahoo Local®, and MSN Live Local® and turned to partners like Localeze for the content on local businesses.
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- Why Should Local Search Engine Listings be Part of My Online Marketing Program?