Why should I use the services of a small operation such as Xenocast when I can afford a large Madison Avenue ad agency or marketing firm? How can you possibly compete with them?
The best media doesn’t come from huge agencies. Smaller size = individualized attention. In just the way that great and revolutionary ideas don’t normally come out of government programs or corporate think tanks. On a practical level those types of organizations exist with people rising to the top by attrition. That is, the good people leave to move onto bigger and better opportunities while the mediocre tend to stay around a long time and move up the ladder based upon being around longer than anyone else.
Related Questions
- Why should I use the services of a small operation such as Xenocast when I can afford a large Madison Avenue ad agency or marketing firm? How can you possibly compete with them?
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