Why should I use HouseCalls numbers on printed ads, and all other advertising too?
Our subscribers tell us that using HouseCalls numbers on printed ads (typically in books such as The Real Estate Book, or Harmon Homes) results in this “made for each other” media-combination usually becoming their largest source of new leads – via incoming phone calls. To achieve this happy result, first, the size of the photo of the house is increased – offset by deletion of some printed text (to keep the number of listings printed on each page unchanged). And, second, by choosing text to delete – that is more effectively conveyed by HouseCalls – to be recorded with the personal touch of a skilled local Realtor. A three-Realtor team received about 960 leads over 12 months, typically with about 12 or 15 listings in The Real Estate Book using HouseCalls numbers. This corresponds to about 80 leads/month, or about 20 leads/week. About 60% = 12 leads/week, were after normal business hours. Therefore, in 3:1 proportion, a single Realtor – with typically about 4 or 5 listings in The Real Es
