Why should I use form letters when writing to photo buyers? Isn a personal letter better?
Form letters are short and to the point. By sending a form letter, instead of a long personal letter, you show the person that gets the letter that you know how the business works and that you’re not going to take up their valuable time by giving them information they didn’t request. Q: Why should I spend a ton of money on top-of-the-line paper for stationery when I can buy nice paper for under $10 per ream? A: Because you never get a second chance to make a good first impression. The first thing a prospective photo buyer will see is your package. Then your letterhead and stationery. Only after that will he/she look at your images. If you have used poor quality packaging and stationery, the photo buyer will expect your images to be of poor quality and vice versa. Q: What, exactly, is a delivery memo? A: It’s a memo you include with images you send to a photo buyer. A delivery memo normally state things like how many images you have sent, the date they were sent, what kind of images and
