Why should I use a marketing consulting company instead of an advertising agency or public relations firm?
A marketing consulting company helps its clients to carefully create the necessary strategies to successfully market their goods and services to the trade and/or the end user. A component of the proper strategic plan is a tactical blueprint that best supports the agreed marketing strategies. One of these tactical tools may be some level of advertising or public relations. However, if the need for advertising or PR is just a small part of the overall tactical plan, why hire an advertising or PR agency when you can work with a marketing firm that has no built-in biases towards one tactical approach over another.
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