Why should I buy regular DVDs when I don know if Criterion will release a Blu-ray version six months from now?
If you love these films, keep buying DVDs. It is going to be quite a while before the Blu-ray marketplace can support many of the titles Criterion releases on DVD. For new releases, if we think a title has a shot of succeeding on Blu-ray, we aim to put out both editions at the same time, so you can make an informed choice. Where classics from our catalog are concerned, to give you a little extra comfort we’ll be offering a $20 Blu-ray upgrade program for customers who have already bought the equivalent edition on DVD. You send us the movie disc from your DVD edition, and for $20 (plus tax and shipping) we’ll exchange it for the Blu-ray version, simple as that.
