Why Should I Bother With Optimised Online Copywriting?
By Jackie Grifiths It’s no good having a creative, individual website with brilliant, informative copy if customers can’t find you on the internet. On the other hand, it’s also detrimental if you have a website that can be easily found (has a high ranking) but people become bored and alienated reading it. Producing effective online copywriting is a creative process blending art and science in a balanced technique combining many different elements. This integration of disciplines is required to satisfy both the technical and the aesthetic objectives of a website. Optimised online copywriting should ensure that your website is: • highly readable to your viewers • highly visible to the search engines, and thereby • commercially successful for you. Many people and businesses don’t have the time to actually write web copy themselves. A professional freelance copywriter can furnish you with keyword-rich, highly original web content to enhance and improve the quality of your website with the
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