Why should gamers shop at Game Crazy as opposed to GameStop?
Mondhaschen: One, our pricing: especially on the used/trade side of the house, we’ve got a more-for-trades guarantee that we’re very proud of and we uphold it, day on day. We’ll absolutely give you more for your trades, writ large. We let people play games in-store, and it’s not what’s on the reel it’s basically “what you want to play, you can play in the store.” From a customer service perspective I know that we have a lot more initiative in terms of driving quality of customer service into our store than they do. And I know that because we employ a lot of people that used to work for them and were frustrated with their quality of customer service. We’re located next to Hollywood Video stores, which means that we also then offer a rental games business next door. Which is a little bit more full-service than I think GameStop is ready to offer. And beyond that, being next to a Hollywood Video store basically gives us the ability to, frankly, touch mass market consumers a whole lot more
