Why should financial advisors skilled in technical aspects of advice giving become better skilled in lifestyle planning?
Clients don’t really want financial planning, what clients want is what financial planning can give them, and that’s a better lifestyle. So if clients really come to you for a better lifestyle, shouldn’t we be better lifestyle planners rather than simply financial planners? Research shows us that 95% of advisors by 2007 will be actively planning the lifestyle goals of their clients (Source: Intellectual Capital) Times are changing. We need to focus on what we can control and not waste time, money and energy on what we can’t control. We can’t control the economy, but we can control the client experience. And if what clients want is a better lifestyle, doesn’t it make good business sense to have a proven lifestyle planning process as part of your client experience that you can control and trust. Those new generation advisors using lifestyle planning now will lead the pack and uniquely position themselves with clear differentiation and added value services. We can choose to be market lead
