Why Should Employers Use Search Engine Optimization?
It’s FREE! – Since you can’t pay the search engines to appear or increase your rankings in the organic listings, it means that if you do rank well and generate applicants from your listings, those applicants are generated for FREE. Search engine optimization is one of the most cost effective and least understood ways to generate applicants for your company’s job openings. Active Job Seekers are looking for jobs on search engines! – More and more job seekers are going to the search engines to look for jobs and to research employers. A look at the searches for the top job keywords shows you x million searches were performed during the last month. The power of the search is that we can actually research the specific searches being performed targeting specific jobs in specific geographical area. Most of what they find when they run these searches are job boards. Those job boards bring them into their sites to view your job that you paid to post on the job board. Passive Job Seekers are res
