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Why should customers choose High-Definition Service from GCI over DirecTV/Dish Network?

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Why should customers choose High-Definition Service from GCI over DirecTV/Dish Network?

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• GCI will offer local HD programming. Our plan is to offer HD signals of local network broadcasters such as CBS, ABC, NBC, FOX, and PBS, when they become available. • GCI’s HD Service will usually be less expensive. For customers who already own an HD-capable TV set, the only additional equipment required to receive GCI HD programming is a GCI HD/DVR converter. To receive satellite HD Service, a customer would require a new satellite HD receiver ($500 and up), plus-in many cases-a new dish or an additional dish. In addition, for that satellite HD customer to receive off-air HD signals from local broadcast stations, the customer would have to purchase an HD decoder and, possibly, an antenna ($150). • GCI’s HD Service is accompanied by the ongoing advantages of cable.

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