Why should consumers purchase Primo water? Why would anyone buy bottled water when tap water is free?
• Consumers’ preference for bottled water is driven by taste and convenience. Taste is the number one reason why consumers chose water. Primo offers exceptional taste preference over tap water, with four out of five consumers preferring Primo over tap water in taste tests. Consumer demand for bottled water remains high, as its convenience supports busy lifestyles. Tap water may fill the needs of some consumers but bottled water is portable, potable and resealable while being an alternative to other carbonated and sugar-based beverages.
