Why should an ISV / OEM consider using MySQL as an embedded database in their application or appliance?
By embedding MySQL, an ISV / OEM can provide the following benefits to its customers: • Deliver a complete solution to the customer. Eliminate the need for the customer to evaluate, buy, and implement a separate database. • Reduce the time required to “go live” for the customer. Eliminate the time required for development and testing cycles to implement a new database. • Reduce your products’ COGS (cost of goods sold) and your customers TCO. MySQL reduces database-licensing costs by over 90% as compared with Microsoft SQL Server and cuts system downtime by 60%. • Deliver a zero-administration database. Reduce the burden on your customers and the number of calls to your support group. Appeal to small and mid-sized businesses, which often lack DBAs or even dedicated IT resources. By embedding MySQL, an ISV / OEM can focus on its core business: • Focus your core engineers on your product. By embedding MySQL, your engineers do not have to build and maintain a proprietary database. • Win co
