Why should an advertiser buy a listing in the Business.com directory?
Business.com’s Pay-per-click programs let marketers reach business users at the precise moment they are seeking information. In fact, Jupiter Media Metrix finds that “the paid search model succeeds precisely because consumers find relevant listings, advertisers only pay for qualified traffic, and the interests of the publisher are allied with both constituencies.” Business.com’s Standard and Featured Listings drive stronger click-throughs than banners, skyscrapers or other forms of Internet media. They also generate the most highly qualified B2B traffic, since users are searching for products, services and information within 65,000 industry-specific categories and subcategories. For more information about our listings program, read our Listings FAQ.
