Why should advertisers use the Promotion service?
Advertisers can use the Promotion service as part of an effective and affordable social media and mobile campaign. With the growth of social media, advertisers have to find ways to reach their audience on social networking sites and mobile devices, and they are increasingly using branded applications to achieve that goal. These applications blend interesting content with an advertising message. The Promotion service lets advertisers make their branded applications sharable on social, mobile, and desktop destinations. When users on social sites embed them on their pages, they are implicitly endorsing the brand to their friends. Their friends can then take this application and place it on their own pages or send it to their mobile devices. In addition to getting distribution through “earned media,” advertisers can use paid promotions to get guaranteed installs for their applications within the specified timeframe. Advertisers also get persistent real-estate on the user’s page and can pus
