Why should advertisers or agencies use DSR?
Over 13.4 billion references are made to Yellow Pages each year1. Return-on-investment results from them are even more impressive. Any advertiser or agency, regardless of the size of budget they’re working with, will be interested in allocating money wisely. And, they’ll want to know that it is being invested in directories that are being used by consumers. DSR’s ratings are the key variable in the planning mix. Knowing the consumer usage of directories at the Zip Code level is a significant advantage for astute marketers who base their plans on unique target markets.
