Why should a retailer who specializes in just games (toys, comics, anime, trading cards, etc. ) use ICv2?
Well we would like to think that we offer trade information that is valuable in each of the categories we cover, but we also think that it is important to know what is going on in other fields. Many products cross numerous categories and provide additional sales opportunities for even the most specialized store. And, of course how a particular property is performing in one category has an effect on how it performs in others.