Why should a firm add associate biographies?
The more information you provide about your firm, the more you differentiate it from other firms. By including biographies of your associates, you can establish a higher level of credibility in the mind of the user. Associate biographies show your firm is confident in their qualifications and abilities. If a user of americanbar.com searches for one of your associates, it will be helpful for them to find a biography. Biographical data for associates can be submitted using the Attorney Biographical Information form.
