Why should a company invest the time to complete a bank benchmarking survey?
CBI’s National Banking Survey represents a small investment of time – for most companies about half an hour. For those who are unfamiliar with bank pricing, the survey is an excellent introduction to the subject. CFO’s who are new to bank pricing are always surprised by the number of fees banks charge and the price ranges that exist. More generally, the quality of benchmarking data in a market the size of Canada depends on high levels of corporate participation. More respondents mean better results. Participation could be the difference between having a tool to manage your banking costs and being a price taker at your next banking renewal. In the simplest of terms, survey participation helps you help yourself.
