WHY RUN NCSA?
NCSAs or Non-Commercial Sustaining Announcements, are announcements (1) sponsored by a non traditional advertiser whose resources are not sufficient to insure the placement and frequency of a normal commercial buy, but whose unique coverage needs cant be met by the normal placement of PSAs, and (2) are broadcast using airtime donated by stations through the NCSA program of a state broadcaster association. NCSA programs are run in all 50 states and are essential to the operation of each state association. Funds received through the NCSA program are used to strengthen the association in terms of member benefits and administration as well as to promote and enhance the business of broadcasting within the state. With industry consolidation, dues income alone is no longer sufficient to maintain an office and the many services stations have come to ask for. We urge your participation in the NCSA program…your help is needed and your support helps keep IBA alive. NEW REGULATORY FEE SCHEDULE T
