Why Roman numerals?
Because the football season is carried over into the New Year, the year of the season and the year of the Super Bowl wouldn’t match up — the Colts won Super Bowl XLI in 2007 but technically are champions of the 2006 season. So the big games are numbered instead of dated. Why Roman numerals instead of the ubiquitous and sensible Arabic numerals we all know and love? Because America doesn’t negotiate with terrorists. What’s the big deal with Super Bowl commercials? Well, have you ever seen the commercials? They are pretty amazing. On average, the Super Bowl draws 80 to 90 million viewers, Nielsen Ratings reports, with 130 to 140 million tuning in to just part of the game. It’s lucrative ad territory. Commercials have not always been a crucial part of the televised Super Bowl. In 1984, Apple advertised their new Macintosh computer in a commercial directed by Ridley Scott (of “Legend” fame). The ads race was on. A 30-second spot during the 2007 Super Bowl costs a cool $2.6 million. What do
