Why Reach Out To The Russian-Speaking Community?
Many Fortune 500 companies have already recognized the importance of reaching out to the ethnic markets, and so should you. Since the late 1970’s estimated 1,500,000 immigrants from the former Soviet Union settled in the Tri-State area, with vast majority within the five boroughs of New York City. Russian speakers present a powerful buying force today, with average household income way above the National and New York State averages. Most are highly educated and occupy prominent positions in Finance, Medicine, Government, Jurisprudence, and Management.
