Why Public Relations is More Effective Than Ordinary Advertising?
Author: Mansi Gupta It is very important for a company to market itself to accomplish goals of publicity and reach its target audience. To achieve this goal marketing executives employ ‘advertising strategy’. Though for most of the marketers or manufacturers, advertising is not turning out to be as productive to their expectation. It has been noticed in a survey that 83 percent of companies are not satisfied with the results they receives from their advertising campaigns. • In public relations, you gain conviction of an elderly and experienced person who gives opinion about your product otherwise in advertising it is wastage of huge amount of money without any assurance for success. Public Relations is always far better proposition than advertising for following three reasons: Clarity: PR is totally based on the information, not fiction. The more relevant and straightforward the information is the higher is the probability of achieving the marketing goals. Whereas, advertising uses cla
