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Why place keyword bids on “Pay-Per-Click” search engines?

April 26, 2017bids keyword pay-per-click search engines

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Why place keyword bids on “Pay-Per-Click” search engines?

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Recent study has shown that the “Pay-Per-Click” search engines have become the most effective way to get your web site to the TOP position of all major search engines. Yahoo.com is the clear leader in this field, and then Miva(US) and Miva(UK) (biggest PPC engine in UK and European market) comes in second. There are also many newcomers such as 7search.com, kanoodle.com, sprinks.com and Bay9.com. Generally, most of these PPC engines are partnered with other free or pay-per-inclusion search engines, if you are bidding keywords in these PPC engines, your listing will also appear in all their partner sites. Over the years Yahoo.com has established relationships with many of the top search engines and directories, including Yahoo!, AltaVista, America Online, Lycos, Netscape, Hotbot, MSN, Compuserve, NBCI and CNET. Miva(US) has also partner with Excite, HotBot and WebCrawler. So what does all of this mean to you and how do you use these relationships to your benefit? The Premium Listings (li