Why PIMMS TRANSFER?
Whilst a number of local and regional authorities across Europe have implemented hard and soft measures to promote sustainable mobility these are often kept isolated as opposed to complementing each other in an integrated manner. The promotion of sustainable forms of transport is more challenging in the New Member States as they do not always have high quality alternatives to car use, eg quality public transport, comprehensive cycling infrastructure or good road safety provision. The effectiveness of Mobility Management to improve sustainable mobility and citizens’ quality of life by reducing congestion and the accompanying CO2 emissions has yet to be accepted by some key decision makers and it remains a ‘minority’ policy field that is established in very few European regions. Thus PIMMS TRANSFER will aim to increase sustainable mobility by promoting and transferring effective Mobility Management techniques to regional and local decision-makers. PIMMS TRANSFER Activities and Objectives
