Why people spend money on a Burton snowboard jacket?
I don’t like them; from a strictly personal point of view, I wouldn’t wear a Burton snowboard jacket even if I was paid to do so. So why the heck all these people buy this specific brand? The answer is so simple: if you like a ‘serious’ and not so casual brand, then Burton have something that fits your taste. If you are the kind of guy / girl that likes to wear the usual Adidas / Nike kind of brands with lots of colors and this funky and trendy looks, then it is not for you. I could draw a parallel example: if you know Burberrys for coats and clothing? The well known and so reputable British brand? Well, until three to four years ago where they completely revamped their collection, their clientele was kind of restricted. People were not wearing them as casual dressing, it was for specific occasions. After they changed their collection and expanded to all kinds of clothes with their characteristic red-black line pattern, boom. Everyone had to have one. I just kind of see the same thing
