Why Paprika Media? And what plans there?
A. Thats an interesting question. One needs to be in touch with the real world. The value lies in integrating the two rather than working on them independently. I think thats an exciting area to be in. We are looking at integrating the publications with the mobile and the internet. We believe that city-centric content will move on to the net than in a printed form. You dont want to wait for 15 days to see whats happening in your city. You want to know there and then. The Indian attitude is to just start off, and see where things go. Thats why they dont get anywhere.
