Why own HOLDRS instead of individual stocks?
HOLDRS provide investors with an easy, cost-effective way to trade and invest in a group of stocks. In order to gain the same diversified exposure that HOLDRS provide, an investor would have to execute a separate trade in each company represented in a particular HOLDR. Executing so many separate trades in order to gain exposure to a group of individual stocks can be a time-consuming process that may carry significant transaction costs.
