Why Outsource Marketing Research?
While J Arnold & Associates is in business to conduct marketing research, we are also consultants, and that role sometimes is purely advisory. There are many cases where you can plan and execute the work, and to keep costs down, we encourage this as much as possible. We are happy to play this role to whatever extent you feel comfortable, whether it be sampling advice, questionnaire design, recruiting, data analysis, or general project management. In most cases, however, J Arnold & Associates is contracted to design and execute marketing research in its entirety. Aside from not having the in-house research expertise, there are many reasons why you may choose to outsource. Some of the more common factors are as follows: • You need to be sure the research is conducted properly by professionals. • You have a timetable, and need to know the work will be done to schedule. • Some internal resources are available, but none will be dedicated to getting this work done to your satisfaction. • You
