Why organize programs through schools?
Children are the future of any society, and in developing countries they make up a large percentage of the population. By targeting this population in our programs, we enjoy an impact on an impressionable and powerful part of society. Educating youth is a way to transform safe traffic behavior and helmet use into social norms. School systems have built in communication lines between students, parents, the government, the local police, and administrators. This ensures that AIP Foundation messages reach all actors involved in enforcement of helmet use and safe traffic behavior.
