Why online polls?
Polls are interactive, fun and engaging, especially online where consumers can quickly and easily respond and see the results immediately, such as percentages and bar graphs that illustrate how their responses stack up against others. Once you’ve captivated a consumer’s interest with a fun, entertaining or lively poll, you’ve opened the door to offer a relevant promotion, discount, or free sample – or to ask additional questions to learn more about a specific individual’s interests and preferences. Marketers can then use the more detailed profile information to create highly targeted segmented lists for follow-up campaigns. Up-to-date consumer profile information is always vital for consumer brand marketers, especially during a recession when marketing performance is under intense scrutiny. You want to optimize the performance of your programs at all levels, and online polls can be one of the most insightful marketing tools for boosting results.
