Why on earth is Mountain Fold free?!
DLG: A lot of people try to convince me to charge money for it, and there have been times where I have considered it, but one of the original intentions of the magazine was to make it free. I see Mountain Fold as a gateway. It documents a scene that is rarely covered in other media, besides specialized blogs, and it is often hard to get that initial foothold when you are exploring something new. I know that was the case for me. For someone to pick up a copy of the magazine there doesn’t need to be any more commitment than them bending over and picking a copy off the stack on the ground. They don’t have to interact with the judgmental record store dude, they can just pick it up and walk out, and hopefully it’ll empower them to go back and explore the acts that were featured in the magazine. CB: I agree with all that you’re saying. Distribution is the hardest part for an emerging magazine—especially a niche title—and making it free is half the battle over and not just for the publisher b
