Why not the existing internal (or employee) communications function?
The next natural place to turn for communications support is the internal or employee communications function within corporate communications. The professionals in this function understand communications methodology and use of the various communications channels. They may also work with the human resources department or the organization development discipline on change management initiatives. What they may not have is the understanding of change management in a technology environment, and more specific, how to integrate a communications plan with an IT project plan. The traditional internal communications professional is responsible for disseminating information from and representing the opinions of executive leadership. Two-way communications and feedback may be part of their responsibilities, but to inform leadershipnot necessarily for the purpose of change. Also, internal communications professionals have a broad understanding of the organization, but not the technology or project m
