Why not target specific companies now?
Targeting boycotts against particular companies requires thought at each purchase. The “Buy Blue” lists are still being developed — mostly based on how companies contribute to Republicans versus Democrats. Those lists are fine for the long term — I have started to consider which gas station to patronize, which coffee to buy, and so on. A more immediate effect is to simply not purchase anything — no preparation needed, no analysis of donations needed, no carrying of company lists needed. I think the obvious outcome of NODDD is an ongoing economic action against companies which support Bush. But we need a way to get the movement started, and a simple one-day action accomplishes that.
