Why not offer a “locals” only pass, daily ticket or day?
When we offer a product, it must be made available to everyone. We tried a locals only program in the past and ended up dealing with lawyers. We cannot “discriminate” since we are located on Forest Service land. We can offer different products at different prices, but we cannot exclude a certain market or any group of individuals based on driver’s license or any local indicator. It’s that simple. Therefore we have created and offer programs, passes and days that locals are more likely to take advantage of. Season Passes and Mighty Mites are two examples. Ski for Schools and our Charity Ski Weeks are another. Again these programs cannot “discriminate” and must be available for all to take advantage of them. In addition, “locals” make up about half of our total business, not some small sliver. Pricing is set based on the demand from our primary markets inclusive of “locals”.
