Why not let the market drive adoption of energy efficiency measures?
The market is far from a perfect communicator of the benefits of energy efficiency. For example: • Builders and home buyers are generally not one in the same. Builders are often more concerned with reducing initial construction costs. Home buyers are often more concerned with total lifetime operating costs. It is much more difficult and expensive to install energy efficiency measures after a structure is built. • Disseminating information on energy efficiency is not effortless and estimation of the benefits of energy efficiency measures is difficult without performance standards. Many homeowners and builders are not aware of the availability of energy efficient mortgages, tax incentives, or utility rebate and incentive programs. Third party performance verification under the stretch energy code provides evidence of construction quality, relative energy efficiency, and the cost of operating a home. • The retail cost of energy does not incorporate all the societal costs of consuming a ga
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