Why not just use Flax Seed?
Short Answer: Flax seed has a hard shell coat, not all the seed is getting crack open and it will not be digested. A person gains little benefit from the flax seed. Long Answer: Using flax seed for the Omega-3s is a great start, but most of the seed passes through the digestive system without the Omega-3s being release and therefore not absorbed into the system. The oil is highly digestible and absorbs easily into the body. The Omega-3s are readily needed, but tightly locked in the seed.