Why not just use banner ads, e-mails or other online marketing methods?
Banner ads and e-mails are forms of interruption marketing they are designed to distract consumers’ attention from their preferred task, whether it be surfing the Internet, reading online content, or corresponding via e-mail. Repeated research studies have shown that users become desensitized to such intrusive advertising as they learn how to ignore ad content and focus on their preferred task. By contrast, BootSpace does not interrupt users from any task. Our technology simply replaces one graphic, the Microsoft Windows clouds logo, with your ad. Additionally, until BootSpaces Push, Place & Pull Technology, there has been no effective method to promote a brand holders message when the customer disconnects from the Internet.
