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Why not just send out a traditional press kit?

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Why not just send out a traditional press kit?

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The truth of the matter is that everything that was traditional, is making its way online – even publications that have print publications, they also have an online presence. A traditional press kit is sometimes preferred by the media, but in this day in age, most prefer it either way, and let’s face it, a traditional press kit can run you thousands of dollars to send out to about 100 people. With our system, you can send out to as many ‘100 people’ as you would like to, over and over again, saving over 80%, than sending out a snail mail, traditional press kit. Time flies, and so should the delivery of your press materials. No one has time to wait 3-4 days for a press kit to arrive. It could be between you and another artist or business, and because the competitor may have used an online press kit, they would have been the ‘early bird’ who has caught the worm. Also, with a traditional press kit, you have to pay over and over again, to add new information, but with your online press kit

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