Why not continue the Do the Right Thing campaign?
The EPA tested the original Do the Right Thing campaign. While it was remembered fondly, it was found to be irrelevant to today. People’s perception of litter has changed from ten years ago. They once thought litter was an aesthetic issue, now they see it as an environmental one. We have however incorporated the powerful elements of Do the Right Thing into the new campaign (the notion that littering is wrong) BUT expanded the reasons why it is wrong.
