Why not adopt a law enforcement message?
Law enforcement has played an important role in changing attitudes about alcohol-impaired driving. However, fear of being caught and prosecuted for driving high seems not to be a significant concern for many young people. Focus group participants indicated that parents could be a deterrent if for no other reason than they usually control the keys to the car. Focus group participants also indicated that it is tougher to fool parents: “When I’m driving high I’m more afraid of my mom because cops have no way of telling. Whereas if my mum says ‘You’re high’, I’m not going to say ‘I’m not” because I know she’s not going to believe me.
