Why no editorial voice?
Magazines and books are commissioned and directed by individuals to present a unique point of view, or theme, or news. They evaluate and select, edit and interpret. They can be opinionated and of-the-moment. We can do none of those things. In our infinitely large market where virtually anyone can sell virtually any knitted or crocheted thing, we try very hard to value it all equally and not to display preferences. Publications serve an invaluable purpose and tend to reflect the extraordinary abilities and interests of their individual editors and authors, season by season. Many of these people are very gifted. This gives each periodical a distinct editorial tang and flavour. Patternfish is the opposite: we present only the abilities and interests of our many contributors, who are a pretty diverse bunch. Our management couldn’t design a way out of a wet paper bag. Magazines develop a style by choosing their content, often calling attention to this or that special yarn, technique, or tal
