Why Newsletter Marketing?
Of all the people who visited your site since it first opened, how many could you get in touch with? How many do you think still have your URL bookmarked? If you don’t have some way to communicate with visitors, you’ve let your greatest source of future revenue and referrals slip through your fingers. Once someone has left your site, they’re likely to forget about you – even if they bookmarked your web site. A newsletter regularly re-introduces your business to your visitor and prospects. Every time they hear from you, the chances increase that they will go back to your site. Your ongoing conversations build trust and credibility, which are essential to doing business on the Web. When your e-mail newsletter consistantly offers readers something of value, you become a trusted friend and expert in the field. Newsletter marketing also helps in establishing a reputation or a brand. A newsletter also helps you to tell subscribers about your products and services. As long as you offer inform
