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Why must participants be a Non-Profit Organization to be a Progressive Fundraising customer?

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Why must participants be a Non-Profit Organization to be a Progressive Fundraising customer?

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In order for the concept to work, a participating retailer agrees to give a discount to Progressive Fundraising for the benefit of a non-profit organization only. The retailer is giving up potential revenue and wants to ensure that only a non-profit organization is benefiting from the program.

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