Why must editorial and design entries be from a magazine that accepts paid advertising and be listed in SRDS (Standard Rate and Data Service) Business Publication Advertising Source?
A. There are several reasons. 1) SRDS might be the primary source advertising agencies use to determine placement of their clients’ advertising. Hence, it contains listings of a very large number of business magazines, a list we can use to ensure that a magazine entry is not a “house organ” or “custom publication,” or other “pseudo” publication. Be aware that our newsletter and digital categories do not have any SRDS or advertising requirements. Also, ASBPE has separate categories for custom publications (publications that marry the marketing/self-promotional objectives of a sponsoring/owner company—much like a single-sponsored advertising supplement that has content). 2) The requirements also help eliminate those intensely “academic” technical, peer-reviewed journals published by professional societies. 3) We also use SRDS to help us verify circulation statements made on the entries. Q. We publish several new magazines that carry advertising and list the salesforce in the masthead, bu
