Why Mobile Polling?
Polling via SMS can be a unique way to engage current supporters and attract new audiences. Polls can ask any number of questions, from opinions about an organization to views on a controversial issue. However, perhaps the most valuable aspect of polling isn’t the feedback that organizations receive directly from a poll, but rather the relationships with constituents and growing mobile support base that polls can help build. Organizations engage in mobile polling for two reasons: • to generate a list of mobile numbers to use for future communications and engagement • to get an informal sense of constituent views for use on an organization’s web site, for generating media coverage, and learn more about a particular segment of its constituency. Benefits of Using Mobiles for Polling • Quick response: People have their mobiles on, can carry them with them most of the time. Hence, a high percentage of participants respond within the first 10 minutes of launching the survey. • Demographics:
