Why Merge the Two Companies?
We’ve also got tons of editorial content between us, where we have two voices and, it ends up, two similar but distinct voices. Maybe surprisingly, the two companies have very little overlap in their audience. Combined, we’ll reach 22 million unique people a month. That’s like the entire population of the state of Texas every month! HUGE. It makes me all tingly .. you know, down there. As Fargo pointed out in his recent column, the combined companies are a more popular destination each month than Vegas! What Can You DO With an Audience That Big? But the reason I’m excited is because of all the stuff we can now offer to so many more people. We can do everything we’re doing now, only bigger! And better! For example, the people who run the community sites on GameSpy’s network are now reaching a bigger audience; a whole other network will be able to cover what they’re up to, addressing a whole new audience. We always say that communities like what’s in the GameSpy Arcade software are only
