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Why may third party tracking software packages show that Im not getting as many clicks as Yahoo! Search Marketing is reporting?

April 26, 2017clicks Marketing Packages party search Software yahoo

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Why may third party tracking software packages show that Im not getting as many clicks as Yahoo! Search Marketing is reporting?

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To address this issue, we recommend that you have a tracking URL specific to Yahoo! Search Marketing in place. Adding a tracking URL allows you to see just how many clicks you’re getting not only from Yahoo! directly but from our extensive affiliate network as well. If you do not have tracking URLs in place, you should add them. Then review your server logs to count your hits (not unique users) where the requested page contains the phrase “source=yahoo.” With the tracking URL, your server logs will likely match numbers provided by Yahoo! Search Marketing.