WHY MARKET A CROQUET CLUB?
Marketing is very simply defined as ‘Matching the right product to the right customer in the best possible way’ Potential of Marketing: • raising funds • recruiting new members • retaining current members. • ensuring the club is well perceived by others • maintaining loyalty of current members / friends SMART Marketing SPECIFIC increase X group membership MEASURABLE target numbers published AGREED by all involved / responsible REALISTIC targets stretching but achievable TIME LIMIT a time has been set MARKETING MAKES SENSE.
